Description: Discern what types of people carry out what tasks, gather typical demographic data (e.g. age, gender, education level) plus other user characteristics of specific interest to the current product development team (e.g. experience with e-commerce, experience with certain browsers, experience buying certain products).
Objective: To understand for whom the product is being developed. Also, to drive the search for participants for future usability tests.
Development Phase: Before Design.
